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Membership Engagement

CWthree implements membership engagement strategies and processes to generate and realize value for the association's stakeholders. Strategic initiatives are based on membership appreciation and retention, where membership turnover is the greatest inherent operating cost for any association.

Membership activity and participation is tracked and managed by the 'Membership Engagement Trajectory' - a diagram created to graphically illustrate the involvement of members and chart their behavioural paths over a time period. The graphs can be quantified by established participation and activity values according to a set of metrics to be determined for the purpose of future analysis. Such metrics will be invaluable for scalability when there is a need to monitor the evolving dynamics of participation during the growth process.

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