Client Project Summary (Association Management)
CLIENT
Encompass Canada, An HP USer Group
Hewlett-Packard (Canada)
Toronto, Ontario
PROJECT
Develop and manage Canadian user group for HP enterprise technologies following HP's merger with Compaq.
CHALLENGE
To consolidate, revitalize and redevelop HP customers under one user group in Canada. Primary challanges involve identifying and validating users of HP enterprise technologies and Compaq/Digital heritage technologies, establishing the user group as a national association of Canadian HP users, and managing the association efficiently as a national organization.
SOLUTION
Implement an on-line communications and association management infrastructure that will enable ongoing communication and interaction between the company and its customers across the country. Solutions implemented include, establishing channels of communication between HP and target customer groups through on-line practices supplemented with face-to-face events, developing a Web site as an information portal and virtual storefront to eliminate geographic barriers for communication, and cultivating relationships and collaborative activities through 'communities of practice' to optimize value exchange between HP and its customers.
 
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